Saturday, January 6, 2007

Instant, Dynamic, Custom Content & Linkbait for ANY Web Site !!!

Instant Dynamic Custom Content for your Website ! ... No matter how you put it, Creating relevant content is the best way to increase targeted traffic to your website bar none !

  • Now ANY web site can become KING of CONTENT ! (the ones with the most knowledge of the business wins ! )

By dynamically merging in extractions of information lists from ANY OTHER WEB PAGE (as long as it has a URL), where you can see source code ! (IMAGINE:
  • Product or service listings of information on "Industry authority" sites
  • Blog/Support_Forums updates for specific categories,
  • Product configuration tables and references from mfgs,
  • Lists of 'how to advice' from mfgs sites,
  • Lists of the latest jobs off various jobs sites,
  • Lists from your own ecommerce pages, etc. (Get the Idea yet ?)...
filtering it, and apply style (css) for form or table insertion into your web pages dyamically... DO You Realize What This Means ??



KEYNOTE: It's important to note that, similar to services that list 'reference links' to foreign archives of licensed software/personal registration codes, by hosting virtual or physical access to the XML 'feed' file, you are not physically hosting possibly copywritten intellectual on your website, but rather only customized lists w/references 'links' to those materials (optionally opening separate 'windows').

On the other, if you wish to host the (possibly copywritten) ' contents' (web page, article pages, etc.) referenced by one of those 'links', you download (or request email w/authorization) and insert the 'contents' directly into your web page(s). This requires proper authorization and credit/copy write notices may need to be observed.



Essentially you can create 'dynamic' unsyndicated RSS feeds, by mapping an editable, sophisticated extraction pattern to a URL's source code (using one or more free third-party converter sites), then adding 'style' (color, fonts and effects like rolling displays and graphical thumbs) to finally "merge the 'dynamic' results" into your page, producing custom dynamic content (if the external source changes, so does your page).
  • Resulting in only 2 bits of code (1 css and 1 javascript snippet) for each page/section of merged information !! AND single sections of information can be from mergers of multiple RSS feeds (syndicated or totally dynamic)
  • Of course you can also merge the best 'syndicated' feeds also into your pages: (this is a list of the very best 2nd sources for merging - vs. targeted extraction)
    • Create and Publish yourself (from your blog, ecommerce system or other software..)
    • Request sophisticated 'search queries' as a RSS feed (major web, news, blog, image, media-a/v, tags, shopping, articles at rssfeedsgenerator)
    • Get RSS feeds from directory or tag (keys) feed search engines like feedster, rssmicro, feed miner, jamespot or syndic8 (as opposed to more general category feed search engines that abound
    • Articles list feed (general categories) at goarticles or amazines (free lists by category or host individual article w/author-notice)
    • Press and News RSS feeds from prweb or nytimes support
    • Major RSS/Feed search engines with searchenginewatch.com
  • Personally, the best mix I've found:
    • Extracted Feeds from VERY relevant site(s) you reference (as an expert in your field and filter) PLUS
    • Dynamic Feeds you create from sophisticated query with rssfeedsgenerator and/or
    • Directory or tag-based feed searches
goes a VERY long way to producing extensive, relevant content for any site.

TTTTTTTTT
LINKBAIT: You can also use RSS technology (visitors 'subscribing' on an anonymous 'opt-in' basis for on-going update to that information 'thread') as 'linkbait' -- This is VERY popular with visitors, link parters and search engine ranking alike.

  • Using many of the same sources, you use a semi-automated process to 're-host' (as the feed publisher of updated/merged items - essentially like posting edited bookmarks and descriptions) feeds that establish an opt-in subscriber to that information from web site visitors who actively grab these popular 'feeds' (auto-discovery enabled) that act as 'live' bookmarks - automatically populating the updated contents of the short feed directly into the visitor's bookmark.
    • Alternately, you could just host the reference to the external RSS feed/XML file. It might make your site appear to have more value (generally) BUT the subscription effect (who publishes the feed itself vs. hosting the link to the feed) and bookmark effect are directed to the feed publisher (hoster and last editor of the feed file).
  • To "host" a feed (created new or cut/adding new items, 1-2 that should reference something special on your site), you often start by downloading the 'source' code of any well developed existing feed; For multiple feeds input, you can 'merge' feed URLs into a common single feed URL via an aggregator (third party service maintaining the 'association' to call the multiple feeds and 'aggregate' the merged results as a RSS feed from the aggregator's site; You then edit the merged or single XML file via any good (most are free) RSS editors, and post it, along with 1-2 items references back to your your web page... then you also promote the RSS feed URL to feed search engines.
  • To "host" a website (real html, asp, php, etc.) comprised entirely or in-large part of feeds, you insert your topic-focused 'feeds' (the XML file contents or 'source code of the feeds) back into regular HTML pages on your website typically using special software. Then you optionally re-edit/enhance the content otherwise manually. Alternately, a few applications can also interlink multiple pages from a sitemap-like tree (as well as aggregate multiple feeds, sparing you from editing the individual page template interlinks).

SERVICES/SOFTWARE: To take best advantage of this technology, in addition to the URLs that will give you the right feeds, you'll need to access from one - six types of services/applications online or as software:

  • Dynamic Feed Extraction "services" from feed43 (dynamic, template), feedyes (d, keyed, culled) or feedity (d, simple) along with a list of targeted web site URLs) - to create CUSTOM syndicated or unsyndicated but dynamic RSS industry standard "feeds" with ANY URL (where the source is readable). Alternatively you can create static (on-demand or scheduled) extractions of web URL with a XML file output via tools like RSSxl (wotzwot), RSS Wizard (by Extralabs and the marketleader) or RSS Feed Editor (Extralabs) .
  • Dynamic Feed Aggregation (Merge) services like FeedJumbler, FeedFindings, or FeedBlendr (in order of personal preference)
  • Dynamic Feed 'Converter' "services" like RSSfeedConverter (simplest), Feed2js.org (w/css), or Widgetbox (css, library). These all support converting the XML file(s) (feeds) for for display as an HTML web page (and most can filter title, source, limit #, force external windows, etc.). Most provide editable CSS template for each feed or aggregated feeds, at the page level.
    • Alternately, you can access a number of ASP and PHP scripts, most resolve feeds dynamically (not search engine friendly) and most of these server-side scripts, you also 'host' on your own server
  • Ad-Hoc or On-Schedule XML (feed contents) to HTML Converter services or software: For hosting the aggregated or single, syndicated or unsyndicated, RSS-style content feeds as:

    • "Real" (static and search-engine 'friendly vs. dynamic pages that are for visitors but not search spiders) html web pages (asp, php or jsp server side pages require server-side code for the insertion template, whose source code cannot be referenced externally)
    • Changing/updated as frequently as you request updates of your 'dynamic' feeds, re-inserting feed updates thru template software to update (or ftp), updated/republished HMTL based pages.
    • Services/software like RSS2HTML.com (text feeds prefer.), xPress Software's (xssoftware) RSS2Web or RSSContentGenerator windows applications and FeedforAll's RSS2HTML2 (server-side) are the primary choices
  • GENERAL: Any good RSS Editor (2.0 compliant, to create, open, edit, save) and an ftp client: Too many options exist to mention all, but I use either FeedSpring (free) or RSS Feed Editor (Extralabs) .
  • MISC: The last major categories of RSS tools include ones like RSS2Email (by Xpress, actually publishing newsletters from feeds), RSS 'publishers' (that typically handle the ftp uploads with optional RSS file edit capabilities), and products like RSS2SQL and SQL2RSS (Feedforall.com)



Technorati technorati tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Labels: , , , , , , , , , , , , ,