Smart - Search - Engineering

Thoughts on Search Engineering and Advertising/Marketing:

Identify the audience/market

• This is the more 'inter-personal' marketplace that is more influential than mainstream commercialism

• Mixed reinforcement (vs. leading) of conventional advertising to stimulate action

• Confirm Where “they” are – establish all the numbers (size, keyword subset)

• Understand the 'relationship keyed to words and links

Influence/Establish an initial 'relationship' (attention, interest)

- Proactive: Insert custom market 'messaging' in those channel

o Pay per Click - Search Engine Marketing and Custom Landing Pages

o Marketing 'Seeding' into into social networks including subcultures of discussion channels

o Pay per Blog: VERY effective for longtail marketing

o Email and custom landing pages

o Newsletter marketing (primarily generated dynamically - Newspaper-like)

- Natural: Establish/influence market associations by how people go about

o Web site page SEO Optimization (minimal overall effect but a requirement)

o Submit all content (like U-tube, site articles', blog posts, key site landing pages) to each's search engine “type” (Google video, news & groups, blog/technorati/social-networking (~70) and top 5 search engines/directories) respectively.

o Endorsement / Influence marketing: A reference from a celebrity's website (or on their personal blog) is VERY powerful (note this is a form of affilate marketing)

o RSS Feeds (relationship update anonymously)

§ Then server-side ‘publishing’ directly to the user’s browser

- Tracking/monitoring of user group types, new keys, etc.

- Everything is based on minimizing risk, using either current proven custom strategies, or clear identification of subcultures and new order marketing technologies.

Establishing Action or more permanent association:

• Main market message

• Focus: to establish relationship, with targeted actions - call, callback, email, take-away, education, etc.

• Web 2.0

++++++++++++++++++

Other thoughts to I keep in mind:

I see (az?) us as similar to a cross between:

o Influencing the leader of a industry thread or gaming "guild" (alliance, group, link-shell depending on the game or social network) or Celebrity MySpace site... or discussion group to start an opinion on something...

o The early radio operators, many amateurs in some ways, delivering news at the war front

o The Ipod marketer, cleverly inserting an amusing story that is very entertaining and consistent with the music genre and creates the reference of the idea with it's sponsor vs. presenting an obnoxious advertisement

technorati tags: Search_Engineering, , SEO, , PPC, , Advertising, marketing, NewsLetter, Affiliate, Blogs, , Groups, Web2.0

Labels: Advertising, Affiliate, Blogs, groups, Internet marketing, NewsLetter, PPC, Search_Engineering, SEO, Web2.0

posted by SearchEngineer_eBizGuru @ 2:10 PM 0 Comments   

IvesTech Search Engineering - Why it Used to works - w/me at the Helm !

The analysis and service that we do in the beginning with accounts is designed to give accounts an idea of the extensive focus we provide for them.

• It's an indepth scan of their market (and changes), the mainstream 'keys' and marketing 'incidences' by which a prospect finds their site, even if that is via articles written about their radio announcements. On the other hand, it shows affiliate marketing, newsletter marketing, PPC activity, references to external marketing from radio, TV and much more.
  

• It goes further with detailed competitive profiles showing each company's strategy, and typically includes in the marketing, competitive acquisition of each competitors paid keywords and their complete sponsor ad text. We also go after trade-marking like 'Hillsboro Hyundai'... for any dealer with Hyundai's in Hillsboro'... or more direct and clever.
  

• In addition to (1) trade-marking, (2) Competitive ad profiling, we also leverage (3) extensive 'Longtail' marketing - the bits and pieces that today often ad up to more than the leaders (less of more) - the emerging real markets of 2007 and beyond.
  

The foundation of what we do is to not only pinpoint the market, but significantly lower costs, improve ad placement (center vs. side), and most importantly, amplify conversion into multiple channels of response (and publication) at your website.

• Landing pages for the majority of ads that lower costs and improve reception
  

• Matching ads sponsor-to-landing page to improve conversion
  

• Dynamic industry/need content (in addition to your own)
  

• Valuable RSS information 'feeds' - The lastest Updates - this is a business
  almost in itself - 2nd sydication channel)
  

Thus our diffentiators are that:

• We are not only more aggressive and pin-pointed in finding the best proven and relevant keys (currently under the 80/20 rule) competitively, that includes leveraging longtail marketing.... but
  

• ALL the things we do (landing pages, feeds, dynamic content, tracking) to insure better reception/conversion/fulfillment/feed on the first visit and 'dynamically' get the prospect to revisit for follow-on sales.
  
  

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My General Market Proposal

For these services that are proven to be more effective and the secondary syndication (revisits), it is a service that is easily worth $Xk a month to manage bw. Y-ZK/mo worth of PPC spend. Even if that doubles the apparent PPC cost, the difference in initial conversion rate (ex: did you know that.....?) and the effective total conversions (from revisits stimulated from the sydicated publication of new feed items directly to the prospect's browser).... is easily a great deal.

• To help get the client started, and show our committment, we offer the service component to building this strategy, based on a 50% discounted rate for a short test period (say 3 months), that includes a 'performance' bonus based on either discretion of the customer (or some target, say 75% of the estimates, adjusted for localization) targeted to be the other 50% of our standard service charge. We 'expect' our customers to offer more for exceptional performance.
  

• Compared to a retainer and a monthly percentage of the PPC spend (that does little to provide incentive to seek the most cost effective spend), this proposal offers minimal risk (pin-point targeting and better conversion) and significant incentive for IvesTech Search Engineering to promote the max. cost effective visibility combined with the best conversion rates, driven by our attempts to deliver exceptional results!
  
  
  
  

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Search Engine Optimization - Natural Search:

The same analysis reveals the strategy to achieve long term, the most prominent strategy in natural search.

• For SEO On-Page optimization, it shows which keys and spread (Count, priority and proximity of keys on a page) are needed for each of the major search engines
  

• For SEO inbound links, it identifies the most influential and meaningful links on competitor sites to target (with better and more relevant) influencing better links to your site. That's why you typically implement SEO after SEM activities (as you not only get more immediate response with PPC, but you also need to build the relevant content as linkbait to get more important sites to link to you.
  

technorati tags: seo, ppc, sem, overture, adwords, longtail, landing_pages, RSS, dynamic_content, relevant_content

Labels: dynamic content, Landing Pages, Longtail, Overture, PPC, relevant content, RSS, SEM, SEO, web scraping

posted by SearchEngineer_eBizGuru @ 2:37 PM 0 Comments   

The Future of Marketing in America, PPC markets, and localization:

The Future of Marketing in America, PPC markets, and localization:

The future of search Engineering and marketing continues to evolve primarily as:

1) Web Search engines learn to integrate 'relevant' feeds of Directory, News, Groups, etc. and relevant promotion (for each feed type) into our everyday search results and categorization of information (this is one to think about)..

2) Information indexing, literally the 'meaning' (or most relevant relationship of words to links) becomes 're-constructed' by search authorities based on relationships of ranked inbound linking (the metaphor is similar to the 20 bloggers who got Google to accept the keyword relation of "miserable failure" with George Bush's resume URL at the whitehouse website)... to influence the current relevant meanings of words to something on the Internet ...

3) Valuable, popular and Constantly updated feeds provide website 'stickiness' (branding, latest specials, highly focused content), improving conversion ratios, as well as influencing search engines ranking, and inter-linking attractiveness (again influencing rank)

- Google considers Blogs as websites, and blog / rss search engines scan your site and update their indexes as well as rss subscriber notifications in minutes vs. getting a submitted URL indexed at Google/DMOZ.

- Blogs and RSS feeds represent current information that is being regularly updated. As such it can be highly relevant. The 'blogosphere is 60X as great today as just three years ago. Blog daily updates are common, vs. average 1-2 mo. website updates.

4) Google continues to drive thought leadership in promoting relevancy and meaningful links (creating meaning - keys - for links) promotes the most relevant search results.

- The other major search engines are following Google's lead in inbound linking, applying some type of 'ranking' by relevancy strength - realizing that it does indeed support better searches

- For PPC marketing, this means additional SEO and copy writing skills are needed, as Adwords-based landing pages require more consistency, topic relevant, stronger copy writing for landing pages vs. short PPC ads and SEO skills, that translate to higher clickthru, visitor reception, and better potential for conversion.

5) New technologies drive additional meaningfulness and value based on improving 'relevancy' even more:

- Localization in PPC promises targeted reception of visitors limited by the geographic presence - This means that Internet advertising can now be very cost effective for any business that gets all their prospects and customers in specific local geographic areas.

- Localization in SEO terms is more about tailoring target site with a localized flavor in addition to it's target keywords, so searches extended with localized city, state, or regional keywords, are optimized for those pages. Top industry and localized ranked site also often get top search results positioning.

Labels: Internet marketing, local, localization, PPC, Search engineering, SEO

posted by SearchEngineer_eBizGuru @ 2:13 PM 0 Comments   

Setting Up An Effective PPC Campaign

technorati tags: Search_Engine_Marketing, Internet_marketing, SEO, PPC, Search

Labels: Internet marketing, PPC, Search Engine Marketing, SEM, SEO

posted by SearchEngineer_eBizGuru @ 2:06 PM 0 Comments   

Custom RSS Feeds: Linkbait and SearchEngine Food!

RSS feeds are most valuable as 'linkbait' for web site visitors - giving them something of value that is an 'active' publication channel and bookmark (important as most web purchases or contact does not occur on the first visit). In addition, RSS feeds are accepted like websites for submissions, and also serve as excellent 'linkbait' to get other websites to link in.

You can create your own RSS feeds by hand, or use the RSS feed that is generated from most Blog editors, but you can also create valuable content feeds, by aggregating the content of others feeds, add in one or two items of your own (sales specials ?), save the feed, and then publish and promote it from your own web site.

It's not hard to do (although you might consider contracting for a service to outsource your RSS feed productions that you host on your website, if you want to keep them regularly updated). Here are the steps:

1. CREATING THE FEEDS: Let's say you wanted to create some feeds, specific to individual lines of autos (mazda, chrysler, audi, etc.) that related all the latest news on 'audio'. From each search engine, a good feed might come from the query 'audio site:audi.com' - that should give all the news related to 'audio' on the audi.com website. You could then copy and paste (or use a web screen scraper) to create individual feeds by hand.... or you could use a service like rssfeedsgenerator.com to create appropriate feed URLs

Select the feed sources...

Select the query to be used...

Get a list of feeds.....
2. MERGING MULTIPLE FEEDS: To combine the feeds, use a tool like feedjumbler.com:


The output URL from feedjumbler.com, a combined feed is shown below:

3. SAVE THE SOURCE AS AN XML FILE: The trick here is to not bookmark this feed, but rather view the source code for the page, and save it as an "XML" file:

4. EDIT THE COLLECTIVE FEED FOR MARKETING: Next, Load the output xml file info a feed editor like feedspring.com, change information on the 'Channel' (about the whole feed, vs. individual items) - remember to rename it and fill in the file URL as an XML file that will be hosted on your website. Remember to add one to two 'items' that relate to something on the web site - possibly a limited special or a special coupon.


5. UPLOAD FEED AND LINK TO THE WEB SITE:

Each RSS feed needs two references - one in the header, and one on the page. The header link tells the visitors browser that RSS feeds exist on a page (that can be subscribed to without going to the second visual link on the page)

The Header link looks like this:(start '<' and ending '>' brackets removed):

link rel="alternate" type="application/rss+xml" title="title of the RSS feed" href="http://yourwebsite.com/yourXMLfeed.xml" /

By contrast, the visual RSS feed link uses a standard RSS graphical file for a standard image link, and the standardized RSS feed icons can be downloaded from www.feedicons.com


6. PROMOTE YOUR RSS FEEDS:

Promote your RSS feeds as linkbait:

a. Throughout your website where appropriate, to get visitors to anonymously 'optin' to receive updates of the feed

b. Submit the RSS feed URL to key search engines as well as to feed search engines. Good bulk submitters include (a) feedshark.brainbliss.com and (b) Dummysoftware's RSS Submit.

c. Promote your RSS feeds as linkbait in your link building campaigns

technorati tags: RSS, Search, SEO, Blogs, marketing, search_engineering

Labels: Internet marketing, Linking, RSS, Search, SEO

posted by SearchEngineer_eBizGuru @ 4:32 PM 0 Comments   

Multiple Sites Drive massive traffic but are not conventional Doorways !

For reasons of confidentiality, I will not go into any level of detail, but suffice it to say that I've recently run into a few interesting web marketing industries where the leaders have 5-6 times as many product info (essentially great linkbait) sites as they have to commerce sites, many with appropriate but long and cumbersome URLs.

The traffic even to the smaller information (authority?) sites establishes them all via Alexa as being in the top 100,000 - translating to some pretty reasonable traffic (at least thousands daily), with a strong balance from natural search and revisits, supplemented with moderate, but not aggressive PPC terms that are industry slang.

During a review with that site manager, it was surprising to see their reaction after looking more closely at the big picture. Initially, the client thought the competitor was spending money foolishly, somewhere on the order of several times what the main commerce site cost (and with hundreds to thousands of inbound links to even the smaller site) ... but as we ran assessments with some reasonable speculation (based on related data), it became evident that the strategy works well.

When building links for larger industry organizations, with participatory memberships that span many companies and geographies, it is not uncommon to request 5-10 outbound separate links with a single party (imagine the economies of scale).

The other question that came up was "Aren't these doorway pages" - and I would say "Absolutely NOT!" - these other sites provide valuable if not at least helpful information and essentially serve to support 'authorities' (experts) serving under multiple domain, that reference or filter from many to a few commerce sites.

technorati tags: Internet-Authority, Multiple-Domains, Doorways, Links, eBusiness

Labels: link, Search engineering, SEO, seo strategy

posted by SearchEngineer_eBizGuru @ 7:51 AM 0 Comments   

Daily SEO through Blogs and RSS Opt-in

What are you doing everyday to improve your
search ranking ? Even with search engine marketing (PPC), I find the majority of programs are often respectively static regards active changes to the central web site pages.

Landing pages may and should be altered to have titles and SEO optimization that match identically to the PPC ads, but other than that.... most web sites only reflect significant changes on the scale of weeks to months...By contrast, blog "web sites" are more like daily news channels, and extremely popular. They address very tight targeting or large topic driven communities.... and INVITE feedback (action) which others can get involved with - sort of the exponential spin-off effect ... Your blog 'feeds' are just one of the many RSS channels every business should be hosting - similar to the effect of newsletters - but again, much more proactive...

One 'GREAT' idea is a to host a special blogthat reviews daily specials from the point of view of a 'consumer-reports' -style product or service review.... and requesting comments back from industry users on how their systems compare? This might even be a review of competitive products requesting feedback (remember you do get to moderate/filter the responses, and this could also be a great spot to consider putting a few customer testimonials online - hint)...

technorati tags: Blogs, SEO, Search, Dynamic, RSS

Labels: Blogs, Dynamic, RSS, Search, SEO

posted by SearchEngineer_eBizGuru @ 11:50 AM 0 Comments   

Blog 101: blogger, technorati & blogrolling

Blogger.com is one of the most popular sites that offers free hosting OR allows you to host it on an web server of your choice (for example in a directory accessible via your web address…. And provides very reasonable service and support for NO charge, although premium paid services exist. As a measure of helping you gain a good understanding of the basic information required of you, as well as a get-started quicker personal guide to avoiding some of the little ‘gotcha’s’ in the file-to-path names, I provided this short outline of a full install, including reference to setting up secondary services … all tolled, about a few hours to setup and be publishing - This includes blogger.com, technorati.com and blogrolling.com:


1) First…. BLOGGER.COM

- ftp server: No 'ftp://' required and do not add trailing '/' sign
- blog url: start with 'http://', but do not end domain name (and opt. subdirectory) with a trailing
'/' sign
- ftp path: Do not start with a leading '/' sign, but it's ok to end with one
- blog filename: blogger.html or index.html
- days or posts to display on main page: suggest 7?
- multiple time formats, zones and languages supported
- comments by anyone, only registered users, only members of this blog
- comment moderation available by email notification and control panel approval; comment
notification email
- archiving now outdated as it's built into the architecture
- site feed url: start with 'http://', but do not end domain name (and opt. subdirectory) with a
trailing '/' sign
- site feed url: sugg. atom.xml
- site feed path: Do not start with a leading '/' sign, but it's ok to end with one
- Blog Posts, Comment and Per-Post Feeds to be either full, short or none
- Custom feed item footer
- BlogSend Address: email where blog is mailed whenever you publish
- mail-to-blogger address: realname.secretname%blogger.com --- Used to post by email,

o A VARIETY OF TEMPLATES: All with multi-post dated displays, indiv. pages, header,
and sidebar (description, aboutme, links, previous posts, archiving, Atom Opt-in
subscribe

- Customizable template with blogxml that looks like html but is case sensitive
- Insert customizations in their server side publishing template

==============

- Added:
- SEO updating to support
- meta dynamic title,
- meta description (from page),
- meta keywords

- Tags to support blogrolling (inter-linking of links sidebar)
- applied with div tag attributed class='blogrollmain

- Tags to footer to support Technorati functions:
- Search this blog, blogs that link here, view profile
- Add this blog to my Techorati favorites

2) Then onto Technorati.com (note: some activities had to go in sequence… create web site basics w/o template modification….. then go to technorati first and then blogrolling second… then back to blogger to add the stuff from Technorati and blogrolling, plus other SEO updates… and lastly back to the associated web site to put in links to the blog, and also RSS/Atom feeds…. Then begin… train build, respond, create, manage…traffic

- Signup free denoting:
-- first, last, username, email, password
-- Need to create ~ 20 startup keyword sets (most 1-2 words)
-- Code to insert on web page for lookup and favorites
-- Primarily code for technorati support added per-posting by any blog authors…. Or
those cleaning up afterwards

3) Blogrolling.com

- name, email, blogroll name and URL of your blog
- add a script, enclosed with a div tag of with parameter class='blogrollmain' and the
CSS supporting scripts for a number of nice styles

4) Web site links to blog and feeds

- Simple text link to blog web site
- Simple File links to reference Atom feed vs. RSS feed with/proper RSS icons
- Changes to web page header to support feed autodiscovery by major browsers:

- For Atom Autodiscovery
link rel="alternate" type="application/atom+xml" title="feed title here" href="http://www.yourdomain.com/feedurl.xml"

- For RSS Autodiscovery
link rel="alternate" type="application/rss+xml" title="feed title here" href="http://www.yourdomain.com/feedurl.rss"

5) Create new postings – compose, tags - publish to web site – Ping all search engines to pickup (avg. 5 min) Submit all feeds to feed, blog and other search engines and advertising services.

That's it... start posting...

technorati tags: blogs, technorati, blogrolling, SEO, marketing

Labels: Blogrolling, Blogs, marketing, SEO, technorati

posted by SearchEngineer_eBizGuru @ 10:05 AM 0 Comments   

Multiple IIS on XP Pro SP2 - for SEO Testing

While this may seem like 'techy' stuff, for a Search engineer, successful search conversion in marketing requires some web page technical skills combined with web copy writing ... validated to run in server environments. For example, page headers and footers are often assembled server -side so what the search engine and humans 'see' is not how the pieces exist physically on the server...

• Another way of putting this is that you cannot often 'view' SEO code changes on your local machine unless you have a copy of IIS server (for ASP code) running on your machine. And if you have Windows XP Pro (very popular)... this isn't a standard load or pre-load option... for a number of reasons.

I've provided the full details of how to get multiple copies of IIS server (only limited to 10 concurrent users for testing), running properly on a Windows XP Pro client machines for remote testing.... on my web site.

Multiple IIS 5.1-XP Pro-SP2-.NET2.0.50727

Sometimes by just seeing the title, you get a good idea
of what this is really all about:

Chances are most likely that when you first got XP Pro installed (perhaps as an upgrade from a pre-installed XP Home) you didn't install the included copy of IIS (version 5.1, a 'slightly' crippled copy of IIS limited to 10 concurrent users and 1 web server definition). Nevertheless, if you were able to remove the 1 web server definition, for the purposes of a test site and especially for remote development (and co-development), a working copy would be nice to test .NET applications as in many ASP pages.

Also, when testing and removing applications you may have un-synchronized (or de-registered) certain dlls' that you didn't realize might be needed to support these services (remember the warning that certain files may still be shared by other programs?... so you said no, but that doesn't mean that they might have been un-registered ? ..... in any case, most likely the files have just been un-registered to Windows.

In any case, here are the short notes to the fast and dirty, set it up for multiple server support, with 2nd work-arounds to many other issues. There are literally hundreds of notices with partial applications of these notes ... and except for the initial security db setup reinitialization, the rest of the steps just insure everything is working together correctly.

So here goes:

IIS (5.1) on XP Pro SP2 w/.NET 2.0

Windows XP Pro, similar to Windows 2000 Pro, provides a copy of IIS (Internet Information Server) version 5.1, that can be very useful in localized testing. It only differs from the IIS versions on server editions of 2000 and 2003, in that (1) It is limited to 10 users, (2) by default it only manages one server, and (3) there are minor limitations in server maintenance like the ability to create new application configurations (to new extensions).

The difficulty in the installation and setup of IIS version 5.1 on XP Pro with SP2, running under .NET 2.0 regards the following issues:

1. Key database security files are often not created or corrupted, creating symtoms of install disk failure initially
2. Other programs such as Anti-Virus, Firewalls and Spam control cause conflicts with the IIS install, often related to forms of ‘script blocking’
3. Often times critical windows dynamic link libraries get messed up (for example when working with sql server) and need to be re-registered (system32, system32/inetsrv)
4. .Net (either 1.1.4322 or 2.0.50727 versions) need to be re-installed and sync’ed with IIS
5. IIS Users (anonymous-IUSR and internal processes-IWAM) and ASPNET ‘permissions’ need to be applied to both code as well as to physical folder and files (ACLs, IIS User/Groups, NTFS)
6. IIS 6 Resource Kit extends diagnostics
7. XP Pro IIS Admin provides for support for multiple web server instance (although only one can be active)

Details:

1. Fix: Only apply these if the CD fails to fully install: (two calls to 'esentutl' a windows programs for managing windows security database)
2. Fully uninstall Norton (anti-virus), Zone Alarm (firewalls) and Spy Sweeper (anti-spyware) , then reinstall IIS Server from CD
3. Re-register DLLs - nothing gets hurt: (7 dlls total from windows\system32 and windows\system32\inetsvr)
4. .NET version 2.0.50727 Reinstall and Sync (.Net often unsync'ed) :Respective aspnet_regiis from proper version of .NET framework, changes to .NET machine.config, security access to iis server from ASPNET
5. Computer Management – Users, Groups, Components: Coordination of both IIS Security from within Computer admin's User-Groups definitions and selective share-ipaddr/folder/file level NTFS security
6. Fix Sample IIS files to match:
7. Reinstall anti-virus, firewalls, and spyware controls... then Diagnostics and Enhancements (multi-servers)

o Extensive IIS diagnostics via MS IIS Resource kit for version 6 – works on 5 also: http://www.microsoft.com/downloads/details.aspx?FamilyID=56FC92EE-A71A-4C73-B628-ADE629C89499&displaylang=en

o Free – XP Pro IIS Admin software at:
http://www.jetstat.com/iisadmin/

Best luck to all... please feel free to visit my website...

technorati tags: IIS, XPPro, SEO, Marketing

Labels: IIS, SEO, XPProSP2

posted by SearchEngineer_eBizGuru @ 9:10 AM 0 Comments   

Getting this hosted blogger account up

My interests in channels like RSS started while evaluating 'push' and 'pull' technologies for IBM (somewhere in the '96-'97 timeframe). This deviated into two distinct channels - 1) that became publish and subscribe, messaging - data - and business processing/logic between BIG service architectures - machine to machine or service to service, and 2) those applications delivering more and more updated content to people (or rather to the interface / program receiving the 'subscribed' updated content).

• Today's RSS, that's gained tremendous response in the last few years (the next generation up from Backweb or Pointcast) is a now mainstream 'anonymous' 'opt-in', like taking your seasonal catalog or weekly flyer. Essentially, I believe that the technology just had to wait until there was a better channel to 'categorize' active data feeds (the changing... up to date... real side of life from real people.... and a way for marketing to extend its' true creative hand into active marketing)

• With early push and pull technology, the updates and interfaces were obnoxious, always coming up at the wrong time, and each competing to gain eyeshare and mindshare in the consumers' eye - there were just too many even if you only had a few auto-updaters. Today by contrast RSS is organized and categorized via special readers, or much more likely - within the browsers themselves ---- live bookmarks they call them.

Blogs today are one of the main sources of RSS/Atom 'feeds' but what they represent to websites is critical. I've written a dozen articles evangelizing the use of blogs, primarily for special support, but their value to your visibility related to search engineering was never made more clear to me as when I started this blog on Google's blogger.com.

• There are a lot of definitions of what a blog is today... all agree it is chronological, proceeding latest to prior... and that the site today often supports each posting with a separate page attached to a main body startup page with a limited (5-15 or aweek or a month) number of entries. There is archive support built into this always 'shifting' page, and often also the ability to add additional functionality in the sidebars. Lastly, most blogs support external ATOM and/or RSS feeds.

• There are a number of key things that blogs do for any company's search efforts, but the most important thing is that while Google often makes you think that they distinguish between 'web sites' (that often don't change much monthly) and 'blogs' (that may change and be re-published up to several times per day)...it may not just be so. Blogs are typically content packed entries that literally invite feedback and commentary - isn't that just perfect spider food? .... hot and current but less overall 'flavored' compared to what we call news or advertising.

Most important is that when you start a Blogger.com account, you realize where Google is eventually going with this. They don't seem to 'judge' a difference.... they say, in fact, I quote:

• " A blog is your easy-to-use web site, where you can quickly post thoughts, interact with people, and more. All for FREE.

... notice they said a blog is a website... or maybe that was just 'figurative' speaking ?

Lastly on the SoapBox for blogs... major search engines like Google and Technorati have a more aggressive schedule for updating indexes, and index keywords like blogs with Technorati tags. There a lot of blogs but it's small compared to the number of websites, and blogs are chronologically based (not often a long set of changes in old posting). Blogs also have separate but very coordinated channels for submitting blog updates and RSS feeds.

OK... that should be enough.... ready to RSS ? .... consider a weekly specials update ! Best luck to all...

technorati tags: SEO, Search, Search_Engineering, Blogs, Internet_Marketing

Labels: Blogs, Internet_marketing, Search, Search_Engineering, SEO

posted by SearchEngineer_eBizGuru @ 2:19 AM 0 Comments