FAT Free .... but Fattening ?

Isn't marketing great ? I'm sure there is no false advertising going on here, but one has to wonder.

The "Flava Puff" (cotton candy) is obviously ALL sugar just spun, with NO fat (as that would mess up the fibrous nature of cotton candy), and as such can surely claim to be 'Fat Free" (blurry image in corner of container).

On the other hand, it's a play on words as it certainly has calories and could make you very fat. Hmmmmmm......