| 1. |
Internet Marketing Channels |
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| 2. |
Prospects vs. Visitors |
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| 3. |
SEO
– Search Engine Optimization and Pay-per-Click |
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A. |
Ranking and Search
Engine Rules |
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B. |
Your Strategy – Niche Ranking |
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C.
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The Challenges – Related keywords, Keyword
Sets, Reverse Spidering, Inbound Link development, Redesign, Pay-Per-Click
Marketing, Specialty Pages, The real information providers |
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| 4. |
Inbound Links - Ranking Strategy - The key to getting ‘rank’ w/search engines
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| 5. |
Affiliate Marketing - Endorsers, and reseller channels |
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| 6. |
Newsletter Marketing - Membership, special interest and info channels |
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| 7. |
Blogs Marketing - The new media |
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| 8. |
RSS –Really Simple Syndication
- Anonymous feeds for tracking changes |
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| 9. |
ADDITIONAL
Guides, References and Resources |
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| 10. |
2006
eBizGuru SEO/SEM PROCESSES & TOOLS CHECKLIST |
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