I’m one of the original business and technology architects of e-business for IBM and CSC. Incidentally, I’m also one of the evangelists and pioneers of today’s sale automation, wireless technologies, JAVA, Linux, as well as a subject matter expert in security, search engines, marketing strategies and applications (contributing publisher to over 150 online magazines, and mailing capabilities to over 8 million people).

And yet, while I’m reputed to be one of the smartest and broadest technologists and marketers… my greatest successes in life, have come not from the technologies and strategies I used to help Fortune companies create millions of dollars of revenue and business…. But rather from the change of life I experienced after the death of my youngest daughter…and the insights and experience I’ve gained from my kids. You see, as expert as I’m supposed to be in my field, I’ve recognized that my 18 year old son is already a better programmer and engineer than my 30 years in the business, and my 13 year old daughter is already a better graphic artist though self-training than myself or most of the graphic artists I’ve worked with.

And through these exact realizations, I’ve found a way to help small businesses (and only small businesses) create business web sites that are generating upwards of 70-90% of their new customer sales. And the beauty of it all, is that is simple to understand once you think about it… it’s just difficult to get started, and requires:

· The exact things that most small businesses do almost unconsciously (creating trust and true value) that makes their products and services sell, and which big businesses can’t do easily

· The unobvious but obvious and well founded marketing principles, with a special ‘twist’ for small businesses

· A commitment from the small business owner (or member of their company) to constantly control and maintain their future marketing, updates, management, and leverage from other resources, by themselves.

Furthermore:

· It doesn’t take a genius to keep it going,

· The results are quick and just amazing

· Today’s tools make it easy, to quickly maintain and change your business web site, your Internet identity, and take credit card transactions and print customer checks yourself that your bank will accept

· The initial steps may seem complicated without the proper complete set of expert guidance

I must admit that the most unique part of what’s been happening recently is that many of my customers are beginning to dislike me, but I don’t care… because I’ve given them exactly what they asked for…. Namely, too many sales. And the reason they don’t like me is that they didn’t realize how this ‘success’ would change their lives, and the ‘price’ they’d have to pay for it.

I offer consulting and assistance for small business owners… in design, programming, and most importantly, marketing of their business web sites, then quickly assist the owner/merchant to take their own destiny… free of other consultants or web developers.

A Sampling of How it Works:

Out on the Internet there are thousands of businesses that pretty much look the same. And the difference between a small business and the big companies is that the small business sells very much from a personal angle, and they’re the only ones who can believe-ably offer that same ‘personal’ sales approach on the web.

Examples:

• At a nearby Bakery, the sales attendant comments on how well their cookies go at a Superbowl party… the customer doubles his order immediately.
• In an Art Gallery, the gallery owner comments on the potential of the artist, their recognition to date of the artist including his showings, and recent auction pricing
• At a local Hardware store, the salesperson/handyman tells a prospect of his personal experience with the less expensive or middle of the road product in a comparison of price vs. durability
• The unwritten (and sometimes elaborate captions-product stories) descriptions of the elaborate or time-consuming processes that went into custom merchandise.
• Outside a store, you hear the personal testimonials (ravings) by some local clients

By contrast to the almost ‘word of mouth’ testimonials that are perceived as personal, real endorsements for a specific small business, the same testimonials on a corporate site cause the viewer (surfer) to think of them as paid endorsements, and the effect/impression is certainly not as powerful…

What else do I offer?

How do I go about convincing you that I can make your business much more successful, and can apply these principles for any small business….. no matter how successful you already are today? You can view my extensive background in technology or business, or the business success I’ve had in the past, by going to my personal expert web site where you could see a bit of everything (www.soloflyte.com). But probably the best way is to present you with some obvious facts of how what I say works, though a series of questions that expose just a bit of what works to drive sales on the Internet (the unobvious obvious facts)…

1. If you have a business web site, do you reference it in your phone message?

2. It is a well known marketing fact that in any industry, or for that matter – for any ‘search’ in a focused category, that 80% of the potential prospects buy from the top 3 businesses in that category…. The 20% remainder of prospects left, purchase from the total number of other alternatives available. So the million dollar question is… do you know why the best position between one (1), two (2) and three (3) is number three (3)? Do you also know how to get there?

3. We all know that “word of mouth” advertising is the most powerful form of advertising…. How can you immediately establish such similar trust on the Internet?

4. How can you deliver on the Web, the same quality and action triggers that you use to sell in person or in your storefront?… (i.e. the personalized sale)

5. Do you provide answers to virtually every ‘personal’ question a new prospect wants to know about your business on your site?… not just the standard descriptions, but rather the characteristics that actually qualify their decisions?

6. Do you currently know the value (response) of every other marketing method you use, in measurable terms related to visiting vs. selling (making a sale on the web)? Do you know exactly where each prospect is coming from, for example - their zip code? … as well as the exact time of day when they are interested in making a decision?

7. Do you have full and immediate control of your identity (domain) and is it at the lowest cost? Do you have unlimited sub-domain and forward-able emails that can be changed within approximately ten (10) minutes of your request? ….. that you can change yourself as easy as filling in a form?

8. How can you ‘fool’ the search engines to think you are related to tons of other related sties, though links and keyword meta-tags…. Without giving away a significant portion of your prospects?

9. How can you take transactions (VISA, MC, Discover, American Express, etc.) without a regular Internet merchant account? Similarly, how can you take checks on the web and print them yourself, so that your bank will accept them?

10. What are the things you offer to your prospects that cost you nothing (except some time), but are the keys to creating value, trust, and instant sales…. Just like in person, or in your storefront? (Where the most powerful ones are for small businesses placed?)

11. Do your form emails reflect how you sell in your store or in person?

12. Do you know what is the conversion rate of your newsletter readers for new or increased business?

13. Can you apply your web site transactions on virtually any server?

OK, that should be enough. Contact me via my numeric satellite pager and let me help you get started now. I’ll get you started, then quickly train you in the tools to take over your web destiny. My pager is 503-955-5416. … or visit my web site, look around, then go for the contact button.

Best Regards,

Phillip R. Nakata