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I CAN HELP YOUR E-BUSINESS WEB SITE "This Advice is the Critical Key to selling on a web site that
most small businesses are missing today" … more than just pictures, descriptions and prices… to add
the 'personal' selling "nuggets" (experience and opinion - the
closest thing to word of mouth), we all use in personal selling"
My name is Phillip R. Nakata, and I build business web sites… not just any web sites, and not with the fanciest graphics,,, but rather, business web sites that sell. How and why you may ask… because I won't build a web site unless I'm absolutely sure that it will bring measurable results - new customers that buy from my clients… and the sites work because I show my clients just how add the personal selling 'nuggets' and word-off-mouth referrals, they use, each and every day, when they sell to their customers in person. I live in a small town outside of Portland Oregon, which has been really hit hard with the downturn in the economy. Almost every merchant, business and service I visit, tells me their business traffic is barely enough to keep the electric paid. Surprisingly, when I ask them if any other merchants in the area are doing well, they almost always point out a few exceptions.. AND when I ask them if they know why, in 90% of the cases, they tell me the reason is because those few businesses have a GREAT web site. On the other hand, these same small businesses that are complaining about their sales, tell me that they've shot their advertising budget, and can't spend a dime more. To make matters more confusing, when I visit the businesses with the supposedly 'great' web sites, they do have good sites that actively invite prospects to do business with them, and it doesn't seem to matter whether they had the site a long time, or just for a few months… and this FACT, can be applied to a broad range of small businesses, selling both products and a wide range of services. Does anyone see what's wrong with this picture? When I was designing Internet based business for startups, as well as for many of the largest companies in America (Interim CTO - J2EE eBusiiness Services IBM, Business Principal CSC Net Markets, CTO - IBM Sales Automation, Director - Reality/Reuters Sale Automation for financial salespeople)… the feature sets I designed to help bigger businesses dramatically increase their sales (typically a minimum of 5-10 times the cost of those multi-million dollar systems) almost invariably cost more than the targeted budget. Yet if they could see first-hand from their experience, that they would easily make sales, that were orders of magnitude more than what it cost… they always told me they would be fools to not seriously consider those benefits vs. the small increase in costs The biggest mistake most small businesses have today is fearing to make a mistake. Allow me to take this a step further with a clear example. One day, when visiting a small shop selling art, I saw a 2 inch by 2 inch painting, done impressionistic style (miniature colored dots to form the painting) going for ~$20, and I hazarded a guess (knowing a fair bit about art from my national and international travels and experience) that it might be worth as much as $100. When I asked the merchant to tell me the story of the artist, it turned out to be the work of a crippled artist. It was quite evident then, that if the merchant would only put a description of what he had said to me, along side the painting, it would provide greater appreciation to any prospect, and easily be worth the cost (to say nothing of a potential tax write-off). I overheard a gallery owner, describing to a potential and knowledgeable prospect, that the painting he was viewing was by an artist who was quite well known locally, and not only had several works on display in prominent public displays, but also had had his works go recently for a lot of money in a local auction. A furniture dealer who I visited later the same day, told me many others sell similar 'stuff', but his customers in particular liked the subtle attached metal artwork and figures that at first were not obvious. And to finish that day, I listened as a hardware vendor, described his personal experience with the reliability of one line of products over another. Altogether, incorporating these features to a business web site, is the closest thing to 'word of mouth" selling. I invite you to view the rest of my web site… and see for yourself how my background across enterprises, small-medium and home markets all together, can mean an immediate advantage, with measurable results and day to day business. Everything is there, including ways to reach me in minutes. I look forward to helping you take MAXIMUM advantage of all the latest, low cost and secure technologies AND selling advantage that is closest to word of mouth generated business. See my contact button. Best Regards, Phillip R. Nakata P.S. I've had a close hand for over 25 years in developing and leveraging almost every technology and selling approach referenced. |